Large Cultural Institutions are spearheading the digitalization processes in all areas of their activity. They have the necessary technical, economic, and human resources to apply technology in their internal processes, mediation and in their exhibition projects. In this first technical conference we will analyze, through real experiences, how small and medium-sized cultural institutions can overcome obstacles to address their digital transformation.
Opening Ceremony
Auditorium 2
TOPIC 1. Situation of Cultural Entities, Demands, Partnerships and Opportunities to achieve Digitalization
Partnerships, the use and/or creation of shared digital tools, and other models of cultural cooperation open a door to digitalization and modernization of cultural institutions.
Discussion panel: Partnerships towards Co-Digitalization
Moderate:
Alejandro Klecker. General Manager, Royal Tapestry Factory, Madrid
Participants:
Isabel Crespo., Education Specialist and Europeana Education Community Manager, Europeana Foundation, The Hague, The Netherlands
João Correia. President of the Board of Direction, Museu Zero, Santa Catarina da Fonte do Bispo, Portugal
Cristina de Mora. Archives and Library Coordinator, Royal Tapestry Factory, Madrid
Sara Sarabia. President, Cultural Association EAmálaga
Jaime Solano. CEO and founder, Gvam, Madrid
Coffee Break
TOPIC 2. Being a Small and Medium-sized Cultural Entity can be an Advantage
Agility, flexibility in the development of projects, creativity in the proposals and uniqueness of its contents can offer opportunities for small and medium-sized cultural entities to digitalize.
Discussion Panel: Alliances and collaborative networks, from local to the international level. Organized by the Regional Government of Andalusia
Co-funded by:
Moderate:
Fernando Panea. Director General of Museums and Cultural Ensembles, Regional Government of Andalusia
Participants:
Carmen Mora. Director, Dolmens of Antequera Archaeological Ensemble, Antequera
Blanca Jiménez. Head of Conservation Department, Madinat al-Zhara Archaeological Ensemble, Córdoba
María Morente. Director, Malaga Museum
Tania Fábrega. Director, Almería Museum
Discussion panel: Creative Digital Communication
Moderate:
Óscar Gómez. Co-founder and head of Contents, Qwerty Podcast, Seville
Participants:
Javier Sainz de los Terreros. Head of Digital Communication, Prado Museum, Madrid
Mario Tascón. Managing Partner, Prodigioso Volcán, Madrid
Álvaro Martínez. Director, Al-Andalus Mathematical Walk, University of Granada (UGR)
Tom Brink. Head of publications and presentations , The Anne Frank House, Amsterdam, Netherlands
Lauriane Saint-Denis. Area Manager - Southern Europe, Arenametrix, Barcelona
TOPIC 3. International Technology Scene in the Cultural Sector
Large cultural institutions have tackled digital projects serving as a flagship for the rest of the sector. In this topic we will analyze the current scenario, with special emphasis on projects that can provide investment in institutions.
Discussion panel: International Technology Map applied to Culture
Moderate:
Ricardo A. Maturana. CEO, GNOSS, Logroño
Participants:
Javier Jiménez. Director, Lord Cultural Resources, Toronto, Canada
Patricia Ibáñez. Co-author of the FOCUS of the AC/E Yearbook on Digital Culture 2023, Acción Cultural Española (AC/E), Madrid
Inmaculada Ballesteros. Director of Communication and Culture Observatory, Fundación Alternativas, Madrid
Daniel Humberto Rey. Public Programmes Coordinator, Art Jameel, Dubai, United Arab Emirates
Break
TOPIC 4. Funding and Internalization Opportunities for the Cultural Sector
Financing for innovation’s development is key in all sectors and becomes even more interesting in the cultural sector, due to the difficulty of its implementation. Opportunities to take part in international projects and the generation of multidisciplinary projects are key to incorporating new technologies in the cultural sector.
Discussion panel: Funding Opportunities for the Cultural Sector
Moderate:
Belén Piorno. Senior Policy Manager AMETIC, Multimedia Technologies and Digital Content Platform, ENEM, Madrid
Participants:
Augusto Paramio. Coordinator, Creative Europe – Culture Office, Ministry of Culture and Sport, Madrid
Miguel Ángel Herrera. Mayor, Genalguacil. International Rural Innovation Lab, LAB Genalguacil
Alejandro López. CEO, MuseumMate, Madrid
Juan Carlos Prieto. Director General of Cultural Heritage, Department of Culture, Tourism and Sports, Regional Government of Castilla and Leon. AR&PA, Iberian Biennial of Cultural Heritage
Presentation: AR&PA 2024: New management opportunities in the Cultural Heritage sector
Juan Carlos Prieto. Director General of Cultural Heritage. Department of Culture, Tourism and Sports, Regional Government of Castilla and Leon
Presentation: Funding and Platforms for the Development of Ibero-American Cultural Projects. Organized by the Ibero-American States Organization
Participant:
Andrés Delich. Deputy General Secretary, Ibero-American States Organization (OEI), Madrid
Presentation: Internationalization Opportunities for National Artists and Creators
Gabriel Planella. Programming director. Acción Cultural Española (AC/E), Madrid
Discussion panel: New Opportunities for the 12.5 million Europeans working in Culture and Creativity. Organized by EIT Culture and Creativity
Participant:
Áurea Rodríguez. Interim Director. EIT Culture and Creativity South West, Barcelona
Jordi Sans. Estrategy and Innovacion Consultant for CCI, Eurecat, Barcelona
Sara Sillaurren. Project Manager of the Advanced Interaction Platform, Foundation Tecnalia Research & Innovation, Bilbao
Fátima Vieira. Vice-Rector for Culture, University of Porto, Porto, Portugal
Tuesday
20 /
June /
2023
Time
Session
DESIGN, A KEY TOOL IN CULTURAL MEDIATION
During this second day, we will focus on a specific cultural discipline: DESIGN and its capacity to mediate in culture. Design is a key part in the user’s experience of culture. From space configuration, digital communication, and museum stores to new digital support systems, metaverse, videogames, etc., design has the ability to transform and attract public.
TOPIC 5. Designing Culture
Design applied to culture has found an increasingly expanding space for professionals in this discipline. From the design of museums to Museums of Design, graphic design is a powerful tool for the creation, management, promotion, and sales in the cultural sector, in general, and in the museum field, in particular.
Discussion panel: Artificial Intelligence, Opportunities and Risks in the Future of Design
Moderate:
Demófilo Peláez. Journalist and news writer, El Español
Participants:
Cristina Aranda. Cofounder, Big Onion and Tech Women
Iván de Prado. Head of AI, Freepik
Gonzalo Galán. Design and management of museographic projects. Andalusian Designers (AAD). University of Seville (US). Superfluid
Discussion panel: Transformative Capacity of Design. Joint organization by the Provincial Council of Malaga and Malaga City Council
Moderate:
Nani Soriano. General Director of Culture, Provincial Council of Málaga
Participantes:
Antonio Herráiz. Graphic Designer
Juan Aguilar. Director, CreativeLab, University of Malaga (UMA)
Juan Pablo Rodríguez. Founder and Executive Director, Frade Architects, Madrid
Granada Barrero. Designer and Founder, Studio Granada Barrero, Huelva
Coffee Break
Closing Act: Picasso Celebration 1973-2023
April the 8th, 2023 marks the fiftieth anniversary of the death of the Spanish artist Pablo Picasso, commemoration that marks the commemoration of his work and his artistic heritage in France, Spain, and other countries. This celebration concentrates on around fifty exhibitions and events that are held in renowned cultural institutions in Europe and North America that, together, address a historiographical analysis of his work. We close this program with a discussion panel about the most international figure from Malaga and his influence on the processes of cultural transformation of our century.
Closing panel: Picasso as an invitation to daring. Perspectives for the 21st century
Moderate:
José María Luna. Director, Public Agency for the Management of the Pablo Ruiz Picasso Birthplace and other Municipal and Cultural Museum Facilities in Malaga
Participants:
Céline Godefrey. Conservator and Responsable, National Museum Picasso París, France (by video)
Pilar Vélez. Director (2012-2022), Design Museum Barcelona
Estrella de Diego. University Full professor and Academician, Royal Academy of Fine Arts of San Fernando, Madrid
Maria Tsantsanoglou. Director. Museum of Modern Art- Costakis Collection (MOMus). Thessaloniki, Greece
