CM Málaga

Cofundador, The Reputation Institute

Professor Emeritus at the Rotterdam School of Management of the Erasmus University in the Netherlands. Founder of the Executive Master of Science in Corporate Communication, Director of the Centre for Corporate Communication, editor-in-chief of Corporate Reputation Magazine and Co-founder of the Reputation Institute. Professor Van Riel has published articles in prestigious peer-reviewed journals such as the Academy of Management Journal, Business Ethics, Long Range Planning, Journal of Marketing, Journal of Management Studies, Management Communication Quarterly, as well as 15 books in 6 different languages, including Principles of Corporate Communication, Fame & Fortune and The Alignment Factor.

Professor Van Riel is a well-known presenter at conferences around the world on topics such as reputation, identity and corporate branding. His current research is on sponsorship, the management of communication departments and reputation.