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  • 09:30   Would you like Pablo Picasso himself to help you discover Malaga? Semantic AI makes it possible

    Semantic AI and Linked Data Workshop

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    Day: 21 June at 9.30 am

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 10:15   Understand and walk around the Madrid de Los Austrias as if you were living then. Semantic AI makes it possible

    Semantic AI and Linked Data Workshop

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    Day: 21 June at 10:15h

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 11:00   Looking at art after the internet: Discover the surprises hidden in The Garden of Earthly Delights, a 16th century work, in a more interesting and fun way than you might imagine. Semantic AI makes it possible

    Semantic AI and Linked Data Workshop

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    Day: 21 June at 11am

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 11:00 - 14:00   Workshop: Tourism, Cities and Heritage. How to analyze data

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    Day: Monday June 21st from 11am to 2pm

    Price: 30€

    Attendees: Tourist destination managers, museums and cultural management entities

    *Please attend with a laptop

    The pandemic has made it clear to us that we are going towards a totally digitized and data-driven society in which the value and analysis of data will make the difference between success and failure, both in destinations and in public and private companies. Tools already exist that allow us to visualize and analyze data in a very intuitive way, knowing where we are and where our clients and our competition are. In addition, the union of our business data added to data from public sources will allow us to improve our understanding of the global scenario in which we operate.

    In this workshop, attendees will understand the basics of data-driven companies, will learn about the main tools and will begin to manage them.

    • Workshop introduction: Data driven stategies and policies.
    • Presentation of the principal Data Analytics tools & their pros/cons.
    • Creation of a data intelligence system for my destination, entity or company.
    • Power BI initiation.

    This workshop is given by:

    • Antonio López de Ávila. Co-Founder and CEO, TDDS

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    Co-Founder and CEO of Tourism Data Driven Solutions (www.tourismdds.com) an international Strategic Consultancy firm on Smart Tourism Destinations headquartered in Madrid (Spain) with delegations in Mexico City, Bogotá, and Shanghai. He is also President of Turisfera, Cluster for Tourism Innovation in the Canary Islands, member of the Smart Tourism Destinations Network of Spain. Special Advisor to the Secretary General of the UNWTO on Innovation and Technology (2017), has led the Smart Tourism Destination Initiative in Spain as President-CEO of SEGITTUR from 2012 to 2017. A new tourism model based on Sustainability, Innovation, Technology, Accessibility, and Governance. This initiative has received two important global recognitions: UNWTO Ulysses Award2018 for Innovation in Research and Technology and WTTC Global Champion Award2019.

    • Carla Romeu. Chief Creativity and Strategic Communication Manager, TDDS

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    Carla completed her studies at ICADE, Central St. Martins College of Art & Design London and The School Agency Madrid. She is a Creative Director with high national and international experience in brand positioning, strategy and generation of creative ideas, leading creative departments in multinational and independent agencies (BBDO, The Vidal Partnership NY, ElLaboratorio, PoP in Group, UnElefänte) with great capacity to work as a team in agile environments with tight timelines, coordinating multiple projects at the same time and with a solid creative, strategic and results-oriented vision of the business.

    • Concha Maza. President and co-founder, La Cultora

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    Concha Maza has developed her professional career in the field of cultural and creative enterprises, social innovation and training. She is an architect with further background in entrepreneurship, business management and sustainability. Currently her main lines of work are focus on; knowledge transfer and new skills, social innovation on sustainability and impact measurement, and citizen participation, user experience and collaborative environments. She is currently leading the ongoing European project on the Cultural Heritage Management "EU-Heritage" where she coordinates the module on sustainability, impact measurement and project evaluation. She is president and co-founder of the non-profit association La Cultora and partner and co-founder of XperimentaCultura creative agency.

  • 11:45   Funding opportunities for cities, museums and culture projects under Next Generation Funds

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    Day: 21 June at 11.45 am

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 12:30   Semantic AI allows you to discover in a surprising way that city you like or maybe you live in

    Semantic AI and Linked Data Workshop

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    Day: 21 June at 12.30 pm

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free


  • 13:15   Funding opportunities for cities, museums and culture projects under Next Generation Funds

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    Day: 21 June at 13.15 pm

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 16:00 - 19:00   Workshop: Creation of digital content applied to the interpretation and dissemination of Heritage

    Organise:

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    Sponsored by:

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    Day: Monday June 21st from 4 p.m. to 7 p.m.

    Price: free

    Place: Conference Room 1

    Digital content is one of the options that museums and cultural spaces currently have at their disposal to facilitate the interpretation and dissemination of heritage.

    In a liquid, hybrid and multimedia society such as the one we find ourselves in, and with a public increa-singly accustomed to the use of technological media and devices, the digital dimension of museums takes on greater importance. At this point it is important to know the existing options and possibilities, so that digital content can be integrated in an optimal and summative way to the different experiences offered by museums.

    This practical workshop will deal with:

    • Types of digital content, with special attention to 3D content.
    • Virtual experiences.
    • Extended realities.
    • Production and development costs of digital content.

    This workshop is organised by Instituto Andaluz del Patrimonio Histórico and is given by:

    • Miguel Valdivia. Project Manager and co-founder, Ideosmedia Estudio Creativo

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    Architect by the ETSAG and Master in Heritage Conservation by the Polytechnic University of Madrid, he is specialized in 3D visualization techniques, historical recreations and production of digital content for the enhancement and dissemination of cultural heritage and tourism. Geek interested in the progress of new visual and interactive technologies, the evolution of technological systems and their application in the cultural and exhibition field. He is a museographic exhibition designer and creator of digital content, and has developed projects for the University of Granada, Granada City Council and the Andalusian Regional Government, among other organisations. As a teacher, he has participated in various training programmes and university master's degrees.

    • Miguel Ángel Hernández. Design and development of videogames and interactive applications, Ideosmedia Estudio Creativo

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    Videogame designer and developer with more than 10 years of professional experience in this field. Founder of Mad Djinn Games, a videogame development studio, and owner of a coworking space oriented to the creation of games, gamification and the production of interactive applications. He has participated in a large number of technological projects, both his own and those of third parties, and has been a speaker at many events and talks on videogame development. He teaches on the official master's degree in Video Game Design at ESADA, among other degrees in which he teaches. Interested in promoting the video game industry in Andalusia and in the generation and development of gamified experiences for the educational and cultural sphere.

    • Soledad Gómez. Museology, digital communication and heritage didactics, Ideosmedia Estudio Creativo

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    Graduate in Art History, Master's Degree in Museology, University Expert in Training with New Technologies and Master's Degree in Open Education in Virtual Environments. Museologist and cultural manager at Ideosmedia Estudio Creativo, with extensive experience in the creation of museological and heritage projects. She teaches on masters and postgraduate courses at universities such as Seville, Jaén, Granada, Carlos III de Madrid, Pablo Olavide and the Complutense University of Madrid. He is a regular lecturer and has participated in important events, such as TEDx La Rioja, and gives talks and training courses for various institutions. In his professional career he combines technology, innovation and education as tools for heritage interpretation.

  • 09:15   Funding opportunities for cities, museums and culture projects under Next Generation Funds

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    Day: 22 June at 9.15 pm

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 10:00 - 13:00   Workshop: Game-based learning and gamification as didactic tools for museums

    Organise:

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    Sponsored by:

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    Day: Tuesday June 22nd from 11 a.m. to 2 p.m.

    Price: free

    Game dynamics (challenges, simulation, role-playing, narrative threads...) are tools that favour active learning. Gamification helps museum visitors to have a higher level of involvement with what they are learning about, as they abandon the role of mere observers to actively participate in an experience with which they become involved at different levels, thus increasing their level of attention and retention.

    Through play, stimulating environments can be generated that favour greater interaction and experiential learning, complementing or increasing the visit to the museum or heritage site.

    This practical workshop will deal with:

    • Casual game.
    • Video games and serious games.
    • Escape room and EDU breakout.
    • Production and development costs.

    This workshop is organised by Instituto Andaluz del Patrimonio Histórico and is given by:

    • Miguel Valdivia. Project Manager and co-founder, Ideosmedia Estudio Creativo

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    Architect by the ETSAG and Master in Heritage Conservation by the Polytechnic University of Madrid, he is specialized in 3D visualization techniques, historical recreations and production of digital content for the enhancement and dissemination of cultural heritage and tourism. Geek interested in the progress of new visual and interactive technologies, the evolution of technological systems and their application in the cultural and exhibition field. He is a museographic exhibition designer and creator of digital content, and has developed projects for the University of Granada, Granada City Council and the Andalusian Regional Government, among other organisations. As a teacher, he has participated in various training programmes and university master's degrees.

    • Miguel Ángel Hernández. Design and development of videogames and interactive applications, Ideosmedia Estudio Creativo

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    Videogame designer and developer with more than 10 years of professional experience in this field. Founder of Mad Djinn Games, a videogame development studio, and owner of a coworking space oriented to the creation of games, gamification and the production of interactive applications. He has participated in a large number of technological projects, both his own and those of third parties, and has been a speaker at many events and talks on videogame development. He teaches on the official master's degree in Video Game Design at ESADA, among other degrees in which he teaches. Interested in promoting the video game industry in Andalusia and in the generation and development of gamified experiences for the educational and cultural sphere.

    • Soledad Gómez. Museology, digital communication and heritage didactics, Ideosmedia Estudio Creativo

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    Graduate in Art History, Master's Degree in Museology, University Expert in Training with New Technologies and Master's Degree in Open Education in Virtual Environments. Museologist and cultural manager at Ideosmedia Estudio Creativo, with extensive experience in the creation of museological and heritage projects. She teaches on masters and postgraduate courses at universities such as Seville, Jaén, Granada, Carlos III de Madrid, Pablo Olavide and the Complutense University of Madrid. He is a regular lecturer and has participated in important events, such as TEDx La Rioja, and gives talks and training courses for various institutions. In his professional career he combines technology, innovation and education as tools for heritage interpretation.

  • 10:15   Understand and walk around the Madrid de Los Austrias as if you were living then. Semantic AI makes it possible

    Semantic AI and Linked Data Workshop

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    Day: 22 June at 10.15 am

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 11:00   Looking at art after the internet: Discover the surprises hidden in The Garden of Earthly Delights, a 16th century work, in a much more interesting and fun way than you might imagine. Semantic AI makes it possible

    Semantic AI and Linked Data Workshop

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    Day: 22 June at 11am

    Organised by: Gnoss

    Place: Stand A7 (Gnoss)

    Price: free

  • 11:00 - 14:00   Workshop: Tourism, Cities and Heritage. Rethinking Brand Values

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    Day: Tuesday June 22nd from 11am to 2pm

    Price: 30€

    Attendees: Tourist destination managers, museums and, cultural management entities.

    The IloveNY campaign represented a before and after in the image of the city-brand and in the growth of its economy; But above all, it showed the world the importance of destination marketing, the importance of creating a powerful and lasting brand. Brands linked to values ​​that recipients know and share. That is why it is so important that, after the pandemic, companies and destinations once again seduce us with their brand proposals. And, in many cases, brands have to be revisited: design, associated values, communication channels, interactivity, etc. 

    The good thing is that we will be able to know in real time how we are doing. For example, with the brand equity indicators or with tools such as active listening, which allows us to know what our potential consumers think of our brand and of the competition, to know where and how we can improve.

    These capture, visualization and analysis tools enable us today to bet with guarantees on the development of powerful positions aligned with the interests of visitors.

    •  Introduction to the workshop.
    • Smart Branding: Revisiting Brand Values ​​in the post-pandemic world.
    • Brand and Culture Values.
    • I am Amsterdam. Case study.

    This workshop is given by:

    • Antonio López de Ávila. Co-Founder and CEO, TDDS

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    Co-Founder and CEO of Tourism Data Driven Solutions (www.tourismdds.com) an international Strategic Consultancy firm on Smart Tourism Destinations headquartered in Madrid (Spain) with delegations in Mexico City, Bogotá, and Shanghai. He is also President of Turisfera, Cluster for Tourism Innovation in the Canary Islands, member of the Smart Tourism Destinations Network of Spain. Special Advisor to the Secretary General of the UNWTO on Innovation and Technology (2017), has led the Smart Tourism Destination Initiative in Spain as President-CEO of SEGITTUR from 2012 to 2017. A new tourism model based on Sustainability, Innovation, Technology, Accessibility, and Governance. This initiative has received two important global recognitions: UNWTO Ulysses Award2018 for Innovation in Research and Technology and WTTC Global Champion Award2019.

    • Ainhoa Raso. VP Innovation and New Developments, TDDS

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    With more than 20 years of experience in the tourism industry she has always worked accompanying companies in the sector and destinations to achieve success. In recent years she has assumed the direction and management of tourism projects for destinations and companies around the world. As well as, she has developed the following specialties and projects: Participation in the report “The Future of Work and Skills development in Tourism” with UNWTO (World Tourism Organization). Guidance to tourist destinations in the implementation of the Sustainable Development Goals of the United Nations within the framework of the 2030 Agenda. Definition of innovative technologies for the tourism sector. Definition of strategies and support in its application for destinations and tourism companies. Design and development of training and talent plans for human resources areas of hotel chains. Dissemination, marketing and internal and external communication actions for destinations and tourism companies.