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Design of urban environments for cultural promotion

Imparted by:

  • Ana Monreal. Co-founder and project manager, ROJOmandarina, a product design, branding and strategy agency
  • Inés Millán. Co-founder and brand manager, ROJOmandarina creative agency

Aimed at:

  • Cultural managers, public administrations, cultural event organizers, curators, project managers


Practical exposition of a method based on projective, creative and co-creation tools applied to the ideation of an urban environment for promoting culture or carrying out a specific cultural action in it. In such a way that solutions are devised that take considerations such as people's health, resilience to climate change, service, usability of the elements of the space that relate to people, the person as the center, sustainability and cultural aspects of each city or neighborhood.

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CM Málaga