Throughout the five sessions into which we divide the first day, there will be a dialogue around the construction of new digital habitats, recipients of unprecedented experiences that combine heritage value with the analytical and critical thinking of artists and thinkers. The undoubted transforming capacity of technology together with the capacity for reflection and analysis of the artistic establishment as a whole would make museums and centers of cultural production the new "ateneos", contributing -through participation- to the process of transformation of a society that, although it has easy access to technological tools, finds it more difficult to approach the reflective, sensory and creative experience represented by art and culture as a whole.
Opening Ceremony
TOPIC 1. ON_The Place of Art in the Digital Era
In the era of the "thingless medium", it is necessary to reflect on artistic manifestations in digital media and their participation in the conceptual debate. From Frank Popper's "Art of the Electronic Age" to the present day, an evaluation of digital art practices in their interaction with mainstream practices is proposed.
Opening Conversation: On the Occasion of the Fiftieth Anniversary of Picasso ́s Death
The fiftieth anniversary of Picasso ́s death is commemorated this year. His life ushered in a period of immense change and renewal that he often depicted as a flower in bloom. Several unknowns to reveal: in the artistic field, could the digital age be represented by a flower in bloom? Do great artists benefit from digital tools? Is it possible through analytical processes to shed new light on a certain work, to reveal its secrets? Are there new practices, new strategies that facilitate the appreciation of Picasso's artistic corpus? Is it possible to protect copyrights online? These and other issues will be addressed by experts in the life and work of this great genius born in Malaga.
Host:
José María Luna Aguilar. Director, Public Agency for the Management of the Pablo Ruiz Picasso Birthplace and other Museum and Cultural Facilities in Malaga
Participants:
José Lebrero. Director, Picasso Museum Malaga
Nuria RodríguezOrtega. Professor and Director, Department of Art History, University of Malaga (UMA)
Emmanuel Guigon. Director, Picasso Museum Barcelona
Violette Andres. Head of the Photographic Holdings and the Digitisation of the Collections, National Picasso Museum, Paris, France
Case Study: Digital Picasso. Cultural Heritage at Deep Space 8K
The rapid development of technologies and acceleration of knowledge- and content production have also affected the role of museums as public spaces. Adapted to the festival's thematic focus, collaborations rooted in deep space technology are implemented into the programme as an offer to the general public, an enhanced spectacular visual experience as well as knowledge boost by invited curators and experts.
Michaela Wimplinger. Head of Special Projects, Ars Electronica, Linz, Austria
Coffee Break
TOPIC 2. ON_The Reflective and Critical Use of Digital and Computational Technologies
The use of dashboards as methods to develop team skills, to establish shared objectives, strengthen teamwork and even work inter-institutionally for the creation of collaborative networks.
Panel: The Use of Data
Participants:
JiaJia Fei. Digital Strategist and Founder of the First Digital Agency for Art, New York, USA
José-Carlos Mariátegui. Curator and Entrepreneur in Culture and Technology, London, UK
Evi Bert. Content Management and Digital Outreach. Library and Archive Coordinator, Museum of Contemporary Art (M HKA), Antwerp, Belgium
Study Case: Open World Conversational Assistants on Knowledge Graphs for museums
GNOSS aims to revolutionise Virtual Assistants to take them to a new dimension and is developing conversational virtual assistants that provide the best visitor experience and meet the visitor's needs from start to finish; providing an Augmented Visit that augments the Museum context through conversational capabilities based on Semantic Artificial Intelligence, Deep Learning techniques and the exploitation of a knowledge graph. This new concept is made possible because the technology can develop the Contextual Ambient Intelligence services necessary to offer the visitor a relevant interpretation at any given moment. A universal, personal and generative Virtual Assistant, that reasons and learns to provide us with an enriched reality.
Ricardo A. Maturana. CEO, GNOSS, Logroño
Study Case: : Technologies applied to the Archaeological Heritage: Experience of the Archaeological Ensemble of Cástulo
The use of digital technologies in archaeological recording has revolutionised archaeological research at the archaeological site of Cástulo, allowing for accurate documentation in real time. These tools not only speed up the data collection process, but also facilitate its dissemination to both the general public and the scientific community. Through interconnected databases, QR codes, augmented reality and 3D models, an immersive experience is achieved that highlights the importance of historical heritage and fosters knowledge and understanding of our past. These digital technologies are a powerful tool for a wider and more accessible dissemination, bringing the world of archaeology to a global audience.
Francisco Arias de Haro. Coordinator, Archaelogical Ensemble of Castulo
Study Case in collaboration with ICOM Spain: How digital twins support collections-to-impact value chains
Sponsored by:
The emergence of open science, relying on the availability of open and FAIR data, has widened the space of opportunity for natural science collections. It enables, through the process of digital transformation, to go above and beyond geographical limitations and to open up collections to more people and for the first time to new communities of scientific practice. DISCCo’s value proposition lies in the way it supports European collections in delivering digital twins of specimens in an attempt to create novel community curation and impact delivery mechanisms.
Dimitris Koureas. Managing director for Digital & CIO, Naturalis Biodiversity Center. Executive director, (DiSSCo) Distributed System of Scientific Collections, Leiden, The Netherlands
TOPIC 3. ON_Soft Tech and Minimal Computing as Means to Provide Innovative Museum Functions
In her report of the II Symposium, Professor Nuria Rodríguez Ortega (UMA), an expert in digital humanities, considers that “innovation does not always reside in technological advances; Innovation can also lie in the creative and differentiating use that we make of technology to foster processes of social and cultural transformation. Furthermore, in the face of the great technological paraphernalia, it would be advisable and necessary to promote dynamics based on soft tech and minimal computing, since, in addition to making technology more usable and accessible to all, with this we would also be contributing to establishing a culture based on principles of sustainability”.
Panel: On_Digital Strategies for the New Museum
Participants:
Leevi Haapala. Director, Museum of Contemporary Art (KIASMA). Board Member, Internacional Committee for Museum and Collections of Modern Art (CIMAM), Helsinki, Finland
Marlies Wirth. Curator Digital Culture and Head of Design Collection, Museum of Applied Arts and Contemporary Art (MAK), Vienna, Austria
Hilary Knight. Senior Advisor, AEA Consulting, London, UK
Study Case: Exhibition Daughters of the Nile, an experience of balance
Integrating multiple services in a space, often historical, and doing so for a closed period of time is the challenge EULEN Art faces in its exhibition projects. This was also possible in our recent exhibition Daughters of the Nile, women and society in ancient Egypt, thanks to the precise balance achieved between people and technology and the integration of specialised services as diverse as museography, preventive conservation, transport of works of art, assembly, dissemination, education, maintenance, security, reception, sales, customer service, cleaning, parallel events, data analysis, etc. Operations built from the "formal and technological design of services", a methodology imported from the EULEN Group's critical infrastructure services to exhibition projects, resulted in an efficient and quality experience, but also one of balance.
Carmen Olivié. Director, EULEN Art, Madrid
Study Case: @rchivAWeb: Connecting Andalusia's Documentary Heritage with Society
The @rchivA Information System has a public portal @rchivAWeb which aims to make the wealth of Andalusia's documentary heritage available to the public. The aim is to make millions of documents available to society, to facilitate access to the services provided by the Archives and to make it an enriching and satisfactory experience. To this end, @rchivAWe is constantly evolving and improving, and the volume of information it manages and offers is constantly growing.
María Isabel Valiente. Coordinador of the Information System @rchivA, Regional Government of Andalusia
Study Case: Unicaja Museum of Popular Arts and Customs of Malaga. Technology and arts of the past facing the challenges of the future
Dissertation on the possibilities and capacities that the technologies and ethnographic arts, typical of the 19th and 20th centuries, offer to a highly technified and technological present from a patrimonial, museographic and museological point of view focused on the collections and spaces of the Unicaja Museum of Popular Arts and Customs of Malaga.
Rafael Valentín López. Head of Plastic Arts, Unicaja Foundation, Malaga
Break
TOPIC 4. Understanding the Widening Purposes of Cultural and Artistic Projects in a Changing (Digital) World
In the era of the "thingless medium", according to Boris Groys, it is necessary to reflect on cultural and artistic manifestations in digital format and their participation in the conceptual debate. From Frank Popper's "Art of the Electronic Age" to the present day, an evaluation of digital art practices in their interaction with mainstream practices is proposed.
Panel: The Public Sphere
Participants:
Christiane Paul. Curator of Digital Art, Whitney Museum, New York, USA
Sabine Himmelsbach. Director, House of Electronic Arts (HEK), Basel, Switzerland
Michael John Gorman. Founding Director, Naturkundemuseum Bayern, Munich, Germany
Study Case: CaixaForum +
CaixaForum+ is a free digital platform of cultural and scientific content accessible to all audiences from anywhere.
Ignasi Miró. Corporate Director of the Culture and Science, “la Caixa” Foundation, Barcelona
Study Case
TOPIC 5. On_The Museum as Production Space and Technological Reinvention
New curatorial models. Rethinking the curatorial approach to digital humanities. Topic 5 has been developed in conjunction with the International Committee for Museums and Collections of Modern Art, CIMAM.
Panel: Embracing new Technologies to support Resilience in the Museum
With the collaboration of:
Participants:
Suhanya Raffel. Director, M+ Hong Kong, President, Internacional Committee for Museum and Collections of Modern Art (CIMAM), Hong Kong, China
Malgorzata Ludwisiak. Artistic Director, Museum of Modern Art. Board Member, Internacional Committee for Museum and Collections of Modern Art (CIMAM), Warsaw, Poland
Kamini Sawhney. Director, Museum of Art & Photography (MAP).Board Member, Internacional Committee for Museum and Collections of Modern Art (CIMAM), Bangalore, India
Study Case
Tuesday
20 /
June /
2023
Time
Session
THE DIGITAL TRANSFORMATION IN MUSEUMS AND CULTURAL CENTRES. SPANISH AGENDA
On the second day we will consider the term "agenda". To be inferred, the programmatic value of the “label” as it presupposes a planning action and therefore the definition of objectives and purposes. It is of great interest to learn about the advances made by Spanish cultural entities regarding their digital development strategies with respect to the different disciplines, contents, and services.
Roundtable: The Spanish 2030 Agenda: an Approach from the Cultural Sector and the Art Institution?
Moderator:
Laura Revuelta. Editorial Manager, ABC Cultural
Participants:
Begoña Torres. Managing Director, Lazaro Galdiano Museum, Madrid
Javier Pantoja. Head of Digital Development, Museo Nacional del Prado, Madrid
Natalia Camacho. Production and Audiovisual Diffusion Director, Teatro Real, Madrid
Jesús Navarro. Director, Morera, Museum of Modern and Contemporary Art of Lleida
Javier Ferrer. Executive Manager, Carmen Thyssen Museum Malaga
Study Case: Museums and cultural institutions: Contribution of lighting to the 2030 agenda
How museums and cultural entities can address the 2030 agenda by carrying out sustainable and efficient lighting strategies that guarantee responsible consumption, an inclusive visual experience and the conservation of art.
Enric Martín. ManagingDirector, Erco Iluminación, Spain, Portugal and LATAM
Coffee Break
Roundtable: Towards the full Development of Solidarity Structures between Institutions
Moderator:
A. Javier López. Director, Center of Contemporary Culture La Térmica, Provincial Council of Malaga
Participants:
José Luis Pérez Pont. Director, Contemporany Culture Centre of Carme (CCCC) and Museum Partnership of Comunitat Valenciana (CMCV), Valencia
Jesús Navarro. Director, Morera, Museum of Modern and Contemporary Art of Lleida
Orlando Britto. Director, Atlantic Centre of Modern Art (CAAM), Gran Canaria Council, Las Palmas
Case Study: Revolutionising the cultural sector: gamification and supercommunities in museums and cultural projects
Attracting new audiences and speaking the same language as young people is one of the great challenges facing cultural institutions around the world. Moving from passive audiences to active communities that engage with cultural projects is the way to achieve this. Rungie, a Barcelona-based startup, has developed two platforms to achieve these goals: frameit and MITO.
Jordi Corominas. Business developer, Rungie, Barcelona
Closing lecture: A few Considerations on the Museum of the Future
Writers and artists are not prophets, but they often work with the design of futures. Based on the real and fantastic museums that he has represented or imagined in his latest books, alone or in collaboration, the writer Jorge Carrión will talk about the main trends of the present that outline possible museum architectures of the coming years or decades. From exhibitions curated by artificial intelligence to projects that do not distinguish between art, science and technology, human and non-human intelligences, without borders.
Jorge Carrión. Writer, Cultural Critic, curator, scriptwriter and director of the Master's Degree in Literary Creation, Pompeu Fabra-BSM University, Barcelona
Reading of Conclusions
Nuria Rodríguez Ortega. Professor and Director, Department of Art History, University of Malaga (UMA). Expert on Digital Humanities
