09:00 FIRST INTERNATIONAL FORUM ON DIGITAL TRANSFORMATION IN MUSEUMS AND CULTURAL INSTITUTIONS

This First Forum will explore how technology can assist museums and cultural organisations in addressing sustainability, resource management, new museum functions and services, encourage public engagement and a fruitful dialogue with the city.

09:00 Welcome

10:30 Museums Transformation in the Digital Era

13:00 Museum Engagement and New Media

14:30 Working Lunch

15:45 Case Study: The centre for contemporary creation in the 21st century: a transdisciplinary environment for dialogue, research, training, production and dissemination

16:00 Case Study: Structural sustainability and efficiency. The new Munch Museum in Oslo

16:30 Case Study: Malaga, city of museums, why not?

17:00 Case Study: Technology applied to conservation approaches in the Palacio de los Leones of the Alhambra: Restoration of the vaults of the Sala de los Reyes

17:15 Case Study: Museums and metamuseums : Art in the age of digital reproducibility. The digital transformation of the Museo del Prado

17:30 Case Study: Teatro Soho Televisión TST, an audiovisual theatrical production project

17:45 Madrid open city: the new challenges facing the capital as a tourist cultural destination

18:00 Case Study: General assessment of the day. The new challenges