Moderator: Luz Pérez Iriarte, Technical Advisor, Museum Service 

Digital Transformation, Museo de Huelva

• Elena Aguilera, Director, Museo de Huelva

The Museo de Almería's digital strategy for a new relationship between users and collections 

• Carlos Javier Fernández, Director, Museo de Almería

The Museums and Ensembles Web Portal and its social function

• Rocío Ortiz, Head of the Department of Dissemination, Research and Dissemination Service, Directorate General of Historical and Documentary Heritage, Seville

Institutional and Organisational Information: electronic access points of the museums and sites managed by the Ministry of Culture and Historical Heritage

• Joaquín Vázquez, Head of the Information and Dissemination Service, Viceconsejería

Facing new challenges and bringing cultural heritage closer to users is a task that requires constant learning and adaptation. We live in times of very rapid change, with the implementation of increasingly powerful, fast and effective tools.

A museum/assemblage - as defined by ICOM - is "a non-profit, permanent institution at the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, study and recreation".

The museum community is currently considering a new definition of the concept of museums as democratising and inclusive spaces.

The key words are AT THE SERVICE OF SOCIETY, OPENNESS.

Our functions are CONSERVATION, RESEARCH, COMMUNICATION and EXHIBITION.

and our aims are EDUCATION, STUDY AND RECREATION.

Our mission is to bring our cultural heritage closer to the public. We are aware that knowing our heritage is the way to value it and the way to be proactive in its conservation as a task for all citizens.

In this Elevator we are going to show you the work we are doing in museums to carry out our functions and aims using the tools that technology makes available to us.

What defines a museum is its collection. Inventorying and cataloguing our collections is the way to know our heritage. The Museo de Huelva is immersed in this task.

The new communication tools help us to reach more and more audiences and places. The Museo de Almería will tell us about its experience in this regard.

We have a tool that hosts all the websites of museums and cultural centres, the portal www.museosdeandalucia.es. We will analyse its social function.

And to close this Elevator, it is important to give a unified and institutional image that identifies us as institutions managed by the Junta de Andalucía. We want to give a unified image of our institutions so that we are seen as a group.

• Manuel García Mora, General Director, ITSOFT, Sevilla

We will present the Everpaths platform for indoor location and guidance with multimedia content and augmented reality, which thanks to the collaboration with Vodafone Spain, has recently been adopted by the Government of Andalucia for the Espacios Junta project. The case studies of the Museum of Fine Arts of Seville and the Archaeological Site of Italica will be described.

• José Antonio Mesa Toré, Director , Centro Cultural Generación del 27, Málaga

• Mª Antonia Olea Leal, Director, Biblioteca Cánovas del Castillo, Diputación Provincial de Málaga

Creation and development of the Virtual Library of the Province of Malaga, a project set up and supported by the Cánovas del Castillo Library of the Malaga Provincial Council, with the aim of bringing together, preserving and disseminating via the Internet the digital collections of Malaga's bibliographic heritage, not subject to copyright, which are kept in different institutions in the province of Malaga.

• Lanzada Calatayud, Manager, Consorcio de Turismo de A Coruña

Implementation of the Picasso route to highlight the value of his time, experiences and inspiration in the city of A Coruña, fundamental for his artistic development.

A route that refers to eight points in the city intimately linked to the life and work of the boy Picasso. This project, recently inaugurated, is based on intelligent identification plaques that allow through audio guides that relate his life in first person. It is also complemented by a trilingual information leaflet with QR codes.

• Ana Tirado de la Chica, Professor at the Universidad of Jaén. Author of TAG MUSEUM®, Jaén

TAG MUSEUM® is a card game about museums and their cultural management, aimed at young people and adults (+16 years old), where You are the protagonist: Explore museums beyond their collection, according to what museums of the 21st century have, what you can do in them today and how they work, and Become a cultural manager, creating Your most original events and cultural projects for inside (and outside) museums. TAG MUSEUM® has been successfully on sale since December 2019. It is a product of the University of Jaén, according to the original idea of Professor Ana Tirado-de la Chica and with graphic design by Emóleo Diseño y Comunicación. Its innovation and quality are accredited by ICOFOM of ICOM, whose logo it bears. We are currently looking for ICT teams and investors to develop the TAG MUSEUM® digital App.

• Joergen Geerds, CEO and Co founder, Koncept VR, NYC

• Pablo Rodríguez, Research Support Technician, Department of History of Art, Universidad de Malaga - UMA

The purpose and rationale of the "Picasso Chair" is to promote and materialise the systematic and specialised study of the life and work of Pablo Picasso. In this phase of action, the objective of the Picasso Chair will be the implementation of studies on Picasso in the system of the Digital Humanities. The aim is to promote and systematise, through a "specific case", a new epistemological paradigm that will reveal new ways of knowing Picasso's production, which will have far-reaching effects on the understanding of his cultural identity and on the final identity of the founding moment of modern art.

The CPFM constitutes a broad research framework, structured along three fundamental lines: (1) the computational analysis of the drawings in Album 7, (2) the development of PicassoData07 (using chronography and diagrammatic techniques, a complex spatio-temporal sequence is articulated, in which data based on biographical and critical narratives are placed) and (3) the creation of the BibliotecaA7 (systematic corpus of scientific studies, translated into digital format, semantically analysed and implemented in databases). 

Sponsored by:

• María Ortiz, Researcher, Universidad de Malaga - UMA

Pathfinder is a knowledge system developed by the iArtHis_LAb research group in the framework of the Andalex project, funded by the Centro de Estudios Andaluces of the Junta de Andalucía. Implemented with a range of analytical tools (descriptive statistics, network analysis, relevance algorithms, mapping and geospatial analysis, etc.), Pathfinder allows advanced analysis of the data on art exhibitions collected in Expofinder, also developed ad hoc by iArtHis_Lab with funding from the FBBVA Foundation, for the generation of strategic knowledge. In addition, Pathfinder allows the download of all datasets in various standard formats so that they can be reused by cultural sector actors interested in the exhibition field.

Sponsored by:

• Jorge Leiva, Professor, Department of Translation and Interpreting, Universidad de Málaga - UMA

The MUSA21 text corpus, which contains translated texts (English-Spanish) from museums and art centres in the United States, will be presented. At present, the corpus is composed of more than 800 records (originals in English and their corresponding translations into Spanish translations) from 60 museums across the country, amounting to nearly two million words in each of the sub-corpora. The main applications that the corpus can offer, such as translation assistance, translation quality control and glossary development, will be discussed.

Sponsored by:

• Carmen Sanchindrian, Professor, History of Education, Universidad de Málaga - UMA
• Manuel López, Manager, Museo Andaluz de la Educación, Alhaurín de la Torre

The Museo Andaluz de la Educación, MAE, in Alhaurín de la Torre, is a successful case of digital transformation (online visits and numerous sections open to participation) while maintaining its face-to-face activities. In addition to its permanent exhibition, it organises other temporary and travelling exhibitions, as well as cycles of conferences and documentaries, acting as a cultural dynamiser, which makes it a space of great interest and profitability for both the general public and specialists. Its relations with other provincial and national institutions enrich its activities and allow them to be widely disseminated. https://www.museoandaluzdelaeducacion.es/

Sponsored by:

• David Burbano, Director, LCAMálaga
• Roy Laguna, Artistic Director, LCAMálaga

When nobody believes in you is when you should trust your project the most. Brief description of LCAmálaga in the last 5 years, and the importance of the artists of La Casa Amarilla Málaga.

• Vanesa Díez, Artistic Director, Málaga

Let us flood the world with painting, sculpture, music, poetry... Let us flood all our cities with art; and let culture and human values prevail over everything else. Excerpt from Manifesto Contemporary Testament of the Arts by Jorge Rando (2016).

Just a few sentences condense the mission of this museum conceived as a space for reflection and thought to push us to be artisans of our identity and invite us to create community; a museum as an emotional and intellectual challenge; as a loudspeaker to fight and vindicate humanist values and make injustice visible; as an open environment that promotes freedom, purity and creativity; as an agora in which to build citizenship. Because a museum does not have legitimacy on its own; that legitimacy has to be given to it by society.

Sponsored by:

• Alfonso Simón Montiel, Socio fundador, Telmodice, Málaga

The story of Telmodice is the story of a group of passionate people, public school teachers, who have managed to turn a small event dedicated to graphic design and visual communication into the design festival of Malaga. A festival that, with each passing year, aspires to continue to surprise in order to remain one of the major references in the design sector on a national scale.

Sponsored by:

• Mateo García, CEO, Narita, Málaga

Under the premise of providing differentiating value to our clients, the shortest path is not always the best option. In Narita we build solid strategies and brands that allow them to achieve their business objectives and relevance in the medium and long term. And as a sample, we will see some of our most significant recent success stories about cultural and corporate institutions.

• José Medina, Curator, Conservador, Museo Unicaja de Artes y Costumbres Populares, Málaga

The digitisation and research of documents and scientific-technical archives of Fundación Unicaja's collections and the contextual efficiency of the historical legacy as a revision of the present.