Ludovic Assemat, Head of Arts, British Council, Spain
TOPIC 1. REFLECT
On how current trends in society are reshaping the future and relevance of museums and cultural organisations
Lectures
Keir Winesmith, Head of Digital area at the National Gallery of Australia, Canberra, Co-author of The Digital Future of Museums, Canberra, Australia
András Szántó, Cultural strategist and consultant specialising in museums and art institutions. Author of The Future of Museums, New York, USA
Montxo Algora, Director, ArtFutura, Cultural and Digital Creativity Festival, Barcelona, Spain
Panel discussion. Part 1 Sustainability in the Museum: Going “Green”
Moderate:
Michela Rota, Working group about Sustainability, ICOM, Turin, Italy
Panelists:
Sarah Sutton, CEO, Environment & Culture Partners, Washington, USA
Carmen Olivié, Director, Eulen Art, Madrid, Spain
Borja González, Technical Commercial Manager of the Environment Department, Eulen Group, Madrid, Spain
Study case: Immersive Exhibitions: Taking art beyond traditional limits
Clotilde Entrecanales, Head of Experiences Department, ACCIONA Cultura, Madrid, Spain
Carla Prat, Artistic Director of Experiences and ‘Life and Work of Frida Kahlo’, ACCIONA Cultura, Madrid, Spain
TOPIC 2. REIMAGINE
Discovering unexploited potential. From past traditions to the new museum: edutainment and service to the community and beyond
Lecture
Irini Mirena Papadimitriou, Creative Director, FutureEverything, Manchester, Reino Unido
Lecture
Introduced by: Javier Ferrer, Manager, Museo Carmen Thyssen Málaga, Spain
Javier Pantoja, Chief of Digital Development, Museo Nacional del Prado, Madrid, Spain
Panel discussion. Part 2 Sustainability in the Museum: How can cultural organizations assist in creating livable and healthy communities?
Moderate:
Ricardo Maturana, CEO, Gnoss, Logroño, Spain
Panelists:
[Virtual] Fernando García-Dory, Artist and agroecologist, founder of Campo Adentro, Madrid, Spain
Jaime Solano, Founder, GVAM, Madrid, Spain
Koré Escobar, Secretary and Member, Executive Council of ICOM Spain, Head of Programming Area, MUSAC - Museo de Arte Contemporáneo de Castilla y León, Spain
Case Study: Art after Technology: Art and Culture Ecosystems linked on the Internet
Ricardo Maturana, CEO, Gnoss, Logroño, Spain
Case Study: Curatorial Approaches Today: Bringing Past and Future to Life
Elisa Bailey, Head Curatorial and Education Department, ACCIONA Cultura, Madrid, Spain
Elena Zaccagnini Caton, Curatorial Projects Lead, ACCIONA Cultura, Madrid, Spain
Opening Lecture
Reimagining Museums in a Rapidly Changing Digital Society
Diana Pan, CTO, MoMA - The Museum of Modern Art,
Nueva York, USA
The social and technology innovation
José Luis de Vicente, Curator and cultural researcher, Curator of Sónar+D, conference on digital culture and creative Technologies, Barcelona, Spain
“Dinamo”: art, architecture and algorithms
Daniel Canogar, Artist, Madrid, Spain/USA
Opening Ceremony
Introduced by: Manuel Castillo, Director, Diario Sur, Málaga, Spain
Institutional speeches
Francisco de la Torre, Mayor, City Council Málaga, Spain
Adriana Moscoso del Prado Hernández, Director General of Cultural Industries, Intellectual Property and Cooperation, Ministry of Culture and Sports, Madrid, Spain
Mar Sánchez Estrella, General Secretary for Cultural Innovation and Museums, Department of Historical and Cultural Heritage of the Regional Government of Andalusia, Spain
Víctor González, Deputy Delegate for Culture, Diputación de Málaga, Spain
Isabel Izquierdo, Director of Programming, Acción Cultural Española - AC/E, Spain
TOPIC 3. REEXAMINE
How artists can help reshape our society through freedom of thought and universal language. The role of artistic organisations in the construction of cultural identities.
Lecture
Introduced by: Helena Juncosa, Director, Centro de Arte Contemporáneo (CAC Málaga), Spain
The Site Museum of the Archaeological Ensemble Dolmens of Antequera
Bartolomé Ruíz, Director, Director, Archaeological Ensemble of Dolmens of Antequera, Spain
TOPIC 6. RECOVER
Financial sustainability: new strategies for development and expansion
Lecture
Introduced by: José María Luna, Director, Public Agency for the Management of the Pablo Ruiz Picasso's Birthplace and other Museums and Cultural Facilities, Málaga, Spain
Olga Tykhonova, Head of strategic development, Museum Booster, Vienna, Austria/Ukraine
[Virtual] Sofia Widmann, Founder and Managing Partner, Museum Booster, Vienna, Austria/Ukraine
Lecture
Introduced by: José María Luna, Director, Public Agency for the Management of the Pablo Ruiz Picasso's Birthplace and other Museums and Cultural Facilities, Málaga, Spain
Maurice Davies, Associate, Cultural Associates Oxford, London, UK
Upskilling, Competitiveness, Economic Growth and Leadership in the Cultural and Creative Sectors
Basque District of Culture and Creativity (BDCC)
Leire Ruíz de Azua, Responsible, Basque District of Culture and Creativity (BDCC), Spain
Case Study: Basque Culinary Center (BCC)
Ander López, Head of Entrepreneurship, Basque Culinary Center (BCC), Spain
Case Study: Royal Tapestry Factory, Madrid. Implementation Process in the Digital Age of a New Business Model in Cultural Production
Verónica García, Restaurateur Manager, Real Fábrica de Tapices, Madrid, Spain
Case Study
Yolanda Solero, Head of Social Action, CaixaBank in Eastern Andalucia, Spain
TOPIC 7. REINVENT
The (new) hybrid museum. Building enjoyable virtual experiences.
Lecture
Rebecca Bailey, Programme Director, Towards a National Collection, Arts & Humanities Research Council, Historic Environment Scotland, Edinburgh, UK
Case study: The Digital Dimension of an Open-air Contemporary Art Museum: Digital Route of Guided Theater, QR Codes, App, Websites and Social Networks
Sponsored by:
Xosé Regueira, Vice President and Deputy of Tourism and Historical and Cultural Heritage, Provincial Plans and Cooperation of the Provincial Council of A Coruña, Head of the Department of Economic Promotion and Tourism, Carballo City Hall, Spain
Case study
Organised by:
Helena López de Hierro, Director, Museo del Traje, Centro de Investigación del Patrimonio Etnológico (CIPE), Madrid, Spain
Case study: The rise of high-impact immersive destinations: the oasis immersion perspective
Denys Lavigne, Co-founder and president, Oasis Immersion, Montreal, Canadá
Case Study: PHI Studio: paving the way for new forms of storytelling
Myriam Achard, Chief, New Media Partnerships and PR, Centre Phi, Montreal, Canada
Case Study: HUB Montreal 2022 : Digital experience innovators, solutions-makers!
Amélie Richard, Co-Executive Producer & Head of Programming, Hub Montreal, Canada
Study Case: A Museum Capacity Building Programme for the EU
Tom Fleming, Director, Tom Fleming Creative Consultancy (TFCC), British Council, UK
Reading of Technical Conclusions
Nuria Rodríguez Ortega, Professor and Director of the Department of Art History, University of Málaga, Spain