CM Málaga

  Edition 2022

  Program 2022

  Professional Technical Conferences 2022

Monday 20 / June / 2022

Session

Conference on Internationalization of Culture, Financing and International Expansion of Cultural Industries

Organised by:

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  • Isabel Izquierdo, Director of Programming, Acción Cultural Española - AC/E, Spain

Programming Team, Acción Cultural Española - AC/E, Spain

  • Pablo Álvarez de Eulate
  • Marta Rincón


Alliances

Organised by:

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Moderate and participate: María Morente, Director, Museum of Malaga, Spain

  • Rafael Rodríguez, Director, Museum of Arts and popular custom of Sevilla (MACPSE), Spain
  • María Dolores Cebrián, President, Andalusian Museology and Museography Association (AMMA), Spain
  • Juan Carlos Barroso, Territorial Manager in Andalucia, Ceuta y Melilla, Fundación "la Caixa", Spain 
  • José María Domenech, Director, Museum of Fine Arts of Cordoba, Spain
  • Francisca Hornos, Director, Museum of Jaen, Spain
  • Antonio Vallejo, Director, Archaeological Ensemble Madinat al-Zahra, Spain
  • José Lebrero, Artistic Director, Picasso Museum, Spain

Opening session

Auditorium 2

Conference on financing and international expansion of cultural industries. Next Generation Funds: "Revaluation of the cultural industry"

Organised by:

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Moderate: Inmaculada Benito Hernández, Director of the Tourism, Culture and Sports Department, CEOE, Madrid, Spain

  • Adriana Moscoso del Prado Hernández, Director General of Cultural Industries, Intellectual Property and Cooperation, Ministry of Culture and Sports, Madrid, Spain
  • Leticia Sastre Sánchez, Deputy Assistant Director General of State Museums, Directorate General of Fine Arts, Madrid, Spain

Networking lunch

Digital art and technology at the service of museography and new experiential formats

Organised by:

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Present: Víctor González, Deputy Delegate for Culture, Diputación de Málaga, Spain

  • Javier Ramos. CEO and Founder, Kaiju, Málaga, Spain
  • Álvaro Muñoz, CEO, Lumen Proyectos Gastronómicos, Málaga, Spain
  • Miguel Ángel Sánchez, Cultural manager and Community Manager, Real Maestranza de Caballería de Ronda, Spain
  • Carmen Morales, Member, Durovino, Málaga, Spain
  • Miguel Retranero, President, Durovino, Málaga, Spain

Slots organized by:

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Start-up study case

  • José María Asensi, Producer, Azafata Margot, Málaga, Spain
  • José Alberto Simón, CEO, Feeel 3D studios, Málaga, Spain
  • Sergio Álvarez, CEO, Serialify, Málaga, Spain

Urban Art as a transforming element of public space

Moderate and participate: Ruth Sarabia, Councilor of the Area of Citizen Participation, Migration, External Action, Development Cooperation, Transparency and Good Governance, Málaga City Council, Spain

Panelists:

  • Maite Parga, Tourism Technician, Carballo City Council, Spain
  • Mutante Creativo, Urban Artist, A Coruña, Spain

Study case: Malaga Base: an alternative culture transfer network in Malaga

  • Mateo García, CEO and Founder, Narita Estudio, Málaga, Spain

Study case

  • Sara Sarabia, President, EAmálaga Cultural Association, Spain
  • Pepe Zapata, Director, Play it again, Málaga, Spain

Gamified and technology in the museums

  • Miguel Ramos, Co founder, Kaiju, Málaga, Spain
  • Kisco Jiménez, CEO, Scuud Technologies, Écija, Spain

Study cases

  • Lauriane Saint-Denis, Business Developer Spain, Arenametrix, Barcelona, Spain
  • Óscar Gómez, Co-founder and Content Manager, QWERTY Podcast, Sevilla, Spain
  • Manuel Ángel Martínez, Product Manager, Audioguiame, Málaga, Spain

Tuesday 21 / June / 2022

Session

Trial and error. From necessity to cultural technological project

Organised by:

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  • Manuel Romero, Director, Museo de la Ciudad de Antequera (MVCA), Spain
  • Bertrán Berrocal, Co-founder, Zero Labs, Spain
  • Celia Carrión, Marketing Manager and PP. RR, Tleo, Málaga, Spain
  • Fernando Carmona, Founder and Product Director, KRIPTIES, Málaga, Spain

Culture and Innovation in museum institutions

Organised by:

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Moderate: Aurora Villalobos, PhD Architect and Museum Curator. Head of the Service of Archaeological and Monumental Ensembles of DGPHD, Department of Culture and Historical Heritage, Junta de Andalucía, Spain

  • Juan Ignacio Vallejo, Director, Museum of Cadiz, Spain
  • José Ildefonso Ruíz, Director, Archaeological Ensemble, Spain
  • Marcelo Castro, Director, Archaeological Ensemble Cástulo, Spain
  • Ricardo Tenorio, Director, Museum of Fine Arts of Granada, Spain

Culture and Tourism

Organised by:

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Moderate and participate: María Dolores Baena, Director, Museum Archaeological of Cordoba, Spain

  • Juan Salvador López, Head of Research and Dissemination Service, Patronato de la Alhambra and Generalife, Spain
  • Manuel Molina, Director, Archaeological Museum of Ubeda, Manager, MACPAG, Spain
  • Manuel Ramos, Director, Museum Archaeological of Granada, Spain
  • Enrique Méndez, Head of Institutional and Cultural Programs Service, Territorial Delegation of Culture and Historical Heritage in Cádiz, Spain

Panel discussion: Digital Market of NFTs: promise or reality

Organised by:

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Moderate: Berta González de Vega, Culture councellor, City Council of Málaga, Spain

Panelists:

  • Saúl Remis, CTO, Epsiloom, Gijón, Spain
  • Ricardo Campos, Artist manager and consultant, creatiBEty, Málaga, Spain
  • Míchelo Toro, Director, APERTURA Photography Center, Málaga, Spain
  • Fernando Carmona, Founder and Product Director, KRIPTIES, Málaga, Spain

Study case

Organised by:

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Leire Ruíz de Azua, Responsible, Basque District of Culture and Creativity (BDCC), Spain

  • Jon Astorquiza, CEO and founder, ElektrART, Algora, Spain
  • Juan Carlos Revuelta, CEO, Jarkatza, Bilbao, Spain
  • Leire Legarreta, CEO and founder, We are clickers, Durango, Spain
  • Borja López, CEO and founder, Donosti Frame, Pamplona, Spain
  • Unai Baeza, Product Owner, Virtualware, Bilbao, Spain
  • Vera Wrana, Head of International and Institutional Relations, Last Tour, Bilbao, Spain

Study case

  • Manuel Ángel Martínez,  Product Manager, Audioguiame, Málaga, Spain

I Call for Start-ups winners

  • Ganador a la categoría “Mejor startup en materia de sostenibilidad económica”

                o Pablo De Vargas, CEO, Auth4Art, Madrid, Spain

  • Ganador a la categoría “Mejor startup en materia de sostenibilidad medioambiental”

                o Javier Ordoño, COO, Arkikus, Álava, Spain

  • Ganador a la categoría “Mejor startup en materia de sostenibilidad social”

                o Ramón Muñoz, Founder, Rural Geo, Badajoz, Spain

  • Ganador a la mención especial “Arte y Tecnología”

                o José Luis García, Media Manager, Novelingo, Málaga, Spain